Madame Quagmeyer, a
sophisticated, influential well-to-do editor of Chic magazine, is searching for the typical American young people as the subjects of their annual Young America issue. Rob Roy Fingerhead,
the aesthetic chief photographer, shows her photos of at least a couple of possibilities: polo champion Davies Van Patten and socialite Vernon Equinox, whom she turns down. Her editorial assistant Toby Willis shows her photos of The Monkees whom she photographed a week ago and Mme. Q is impressed, vowing to make them into their own image. Meanwhile, as the guys are having their breakfast, they receive their copy of Chic magazine in the mail containing an adjoining letter stating they've been chosen as the typical young Americans of the year. The guys are confused by this since they don’t even subscribe to
Chic magazine to begin with - while Peter indulges in its cereal of the month, Corn Flakes which he pours into the bowl from the magazine!
Rob Roy arrives with Toby at the Monkees’ pad to tell them more about their plans of doing an article on them. Rob Roy repeatedly and snobbishly views David, Micky, Michael and Peter and their surroundings with extreme distaste. To impress him, the guys show him supposedly objects with great historical significance. First David shows a hatchet and in a fantasy sequence Peter as George Washington uses to ax to chop his father's (Michael) cherry wood table and then feigns innocence. Then Micky shows a lantern and another comical fantasy sequence of Micky as Paul Revere on a wagon announcing The British are coming (over his house for a party!) with David as a redcoat. Then the boys, since they believe young people aren't at all typical, don't feel they are right for the magazine article, but Toby persuades them to go along with it as this is their chance to become famous. Later at the
Chic Magazine headquarters, the Monkees are greeted by Madame Q then interviewed by three beautiful sophisticated college graduates, Miss Collins, Miss Osborne and Miss Dilessips. Then in the studios, Rob Roy tries to introduce them to high fashion teaching them everything from prodding Peter against a pole to improve his posture (with a nail on it!) to showing David how to pose (only to be mistaking as a coat racket) and tries to teach Micky how to combine colors in the wardrobe (who gets everything confused and makes a mess). Singing “Laugh,” the guys romp around the studios wrestling with a stuff tiger, a stuff monkey, a giant chain and pencil, and dressed as scuba divers, Indians, etc. Toby writes and submits a factual story on The Monkees, but Madame Quagmeyer discards it and, in a bold attempt to mold The Monkees into her own image, substitutes a wild exaggeration by Rob Roy.
Back at the pad, the guys, to their confusion, keep receiving unfriendly reactions from antagonized friends, having read (and been deluded) by the phony article. David’s girlfriend first shows up to return his friendship ring, then Micky’s girlfriend Linda arrives to gives him a slap, Michael gets an angry call from old pal and someone throws a rock throw the window bearing a hateful note stating “You guys are no good, you never were any good, you never will be any good; signed, A Friend”. Just then Toby quits her job and goes to The Monkees' pad to show them Rob Roy's phony article in the magazine and The Monkees are shocked as she reads it which pictures them as sophisticated, eloquent, madcap snobs who like pheasant under glass (two live ones!) polo, croquet and who prefers chamber music and organ recitals. Outraged by the fabrication, simply because they can't live up to the image as so inaccurately depicted in the article, the boys hatch a plan to alert the sponsors in attendance of their awards ceremony later that evening
(where they're to receive a Typical American Young People's Award) just what kind of highfalutin junk their money has been financing.
Later at the banquet, Mme. Quagmeyer introduces each of the guys in grace, chic, and gentility. However, in an attempt to sabotage the ceremony, they guys deliberately humiliate Madame Q with their usual clownish antics: Peter, the "picture of grace," trips and stumbles into Mme. Q's podium; David, the "embodiment of the
Chic coiffure," rips of a wig to reveal an immaculately shaven head; and Micky, the "paragon of quiet gentility," knocks Mme. Q aside to shriek into her microphone. As if this weren't enough, Michael, the recipient of the award, shocks everyone by declaring Rob Roy more deserving of the trophy and all the credit for everything. Rob Roy tries to leave the stage and inadvertantly breaks his camera and is then dragged back by the guys to receive the trophy. An irate Mme. Q orders Rob Roy to get them off the stage fearing she’ll lose her job if she loses those advertisers, but the guys continue to show off their clownish act to the audience off stage while a furious Madame Q to be restrained from tearing The Monkees to shreds. The next day, The Monkees are back at the Chic Magazine offices asking for a retraction only to be confronted by Toby, now the ruthless new editor with Mme. Quagmeyer and Rob Roy as her assistants. The Monkees end with their performance of “You Just May Be The One.”